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"Halo 3"

Halo 3 is projected to be the biggest first-day seller, the biggest video game rollout ever, and 10,000 retail stores (over 20 in San Diego) will host “Midnight Madness Halo 3” events Monday night. Microsoft is said to have spent $10 million for marketing Halo 3 alone.

When Halo 2 released 3 years ago it broke all entertainment sales records when it brought in over $125 million in its first 24 hours. Halo 3 could top $200 million in its first day! Over 1 million copies of Halo 3 are pre-ordered already in this final installment of Microsoft's hugely successful video game trilogy.

Blockbuster Marketing:
In preparation for what is likely to be the biggest video game rollout ever — the Sept. 25 release of Halo 3 — Master Chief, the green-helmeted star of Microsoft's top title, is plastered on Burger King products, 7-Eleven Slurpee cups and a new Mountain Dew drink, Game Fuel. If that's not enough, on Sunday NASCAR driver David Stremme's No. 40 Dodge Charger will sport a new Halo 3 paint job at the Dover 400. And Pontiac is giving away 144 Halo 3-themed sports cars.

  1. Samsung LN-T4066F 40” 1080p LCD HDTV
    www.bestbuy.com      $1,800   (Best Buy SKU# 8251303)

    This amazing Samsung flat-panel HDTV is overflowing with advanced technologies and is simply the best for playing video games like Halo 3! Built-in HDTV tuner and 10-bit processor with Cold Cathode Fluorescent Lamp (CCFL) displays 12.8 billion colors for vivid picture reproduction; wide color enhancer improves dark hues for more natural colors. Three HDMI inputs provide an uncompressed all-digital audio/video link for the highest-quality connection from not only game consoles, but for DVR’s, Blu-ray & HD-DVD players as well. True 1080p display provides the highest quality progressive-scan picture possible from an HD source. Even includes a USB 2.0 port for quick connection of a digital camera or other USB device.

  1. Halo 3 Special Edition Xbox 360 Green Console
    www.gamestop.com      $399.99

    This special limited edition console features an exclusive "Spartan green and gold" finish and comes bundled with a matching Xbox 360 Wireless Controller, 20GB Hard Drive, Headset, Play & Charge Kit, and exclusive Halo 3 Gamer Pics and Theme (available via Xbox LIVE® download).

  1. Mad Catz Xbox 360 Halo 3 Face Plates & Decorative Skins
    www.gameshark.com      $29.99

    Mad Catz (a San Diego Company) limited edition “Halo 3” Faceplate and Console Skinz for Xbox 360 are licensed by both Bungie and Microsoft. This vibrantly colorful combo portrays characters and scenes from one of the most anticipated Xbox 360 titles to be released in 2007. Easy to apply and remove, it takes mere minutes to give your console a distinguished Halo 3 complexion. Collect all 3 sets!

  1. The Halo ActionClix Giant Scarab Vehicle Pack & Card Game
    www.wizkidsgames.com      $249.99 (available November 2007)

    It’s HUGE: 24” x 24” 20” this Halo 3 ActionClix Scarab is beautifully detailed in all it’s glory! This is a must have for any collector, and makes a great conversation piece in any home. This is the largest Clix piece ever produced! The massive Halo ActionClix Scarab Vehicle Pack contains a highly-detailed Scarab vehicle, character cards, map, and rules. The Scarab is will be available at Target stores in November.

  1. WizKids Halo 3 ActionClix Collectable Miniatures Game
    www.wizkidsgames.com      about $12.00 to $25.00 depending on set
    Many sets & pieces available at Target stores

    Launching in September 2007, “Halo ActionClix Series One” will have almost 100 pieces, including the Hunter Combat Pack, the Warthog Pack and the Banshee Pack. Packs include exclusive Halo 3 preview content! WizKids Inc., creator of runaway hit games like HeroClix and the Star Wars PocketModel trading card game, announced today that it’s launching Halo 3 ActionClix collectable miniatures game! Bring the incredible content of the Halo universe to players’ tabletops. Players are able to replicate the exciting multiplayer action from all three Halo games using high-quality pre-painted, plastic miniatures of Halo characters and vehicles. Halo ActionClix can be purchased at Target, GameStop, and on WizKids' site (www.wizkidsgames.com).

  1. Halo 3 Official Store: THE BUNGIE STORE
    www.bungiestore.com    Prices vary according to product

    The Bungie Store is the perfect “on-line” shop to find the absolutely best selection of officially licensed Halo 3 merchandise. From collector items to unique shirts, pens, gifts, calendars mugs…everything for the total Halo fan!

    On Display Today:
    Master Chief Visor Tee, Ladies Halo 3 Icon Bling Tee, and Duo Tone Master Chief Tee. We also displayed 2 really cool Bags— Halo 3 Technical Daypack (Backpack) & UNSC Canvas Messenger Bag. We also Water Bottle & Master Chief drinking cup.

  1. Zune Halo 3 Edition MP3 & Media Player
    www.gamestop.com       $199

    Encased in collectible packaging, the Zune-Halo 3 edition digital media player comes preloaded with artwork, trailers and music from all three “Halo” games, as well as an exclusive new episode of “Red vs. Blue” from the fan-adored machinima creator Rooster Teeth Productions LLC. The Zune-Halo 3 edition will be available exclusively at GameStop starting June 15 for an estimated retail price of $249.

  1. Tor-Books: Halo: Contact Harvest
    www.tor.com        $14.95 (Available 10/30/07)

    Tor Books, is the largest publisher of science fiction in the world—is pleased to announce the next novel in its New York Times bestselling series based on Microsoft and Bungie Studios’ Halo video games for the Xbox 360. Halo: Contact Harvest is written by Joseph Staten, Bungie Studios' lead writer and one of the original creators of the Halo game trilogy. Available right now is HALO: Ghostsof Onyx.

  1. BD&A Halo 3 Missile Case (Holds Game DVD’s & Controllers)
    www.gamestop.com        MSRP $19.99

    Great packaging with Halo styling lettering on top—can hold 2 game controllers & game DVD discs.

  1. McFarland Designed Halo 3 Mini-Figures
    www.spawn.com and www.gamestop.com       

    The mini-figures are sold with the McFarlane Designed HALO 3 controller on sale now. Each 3-inch Master Chief comes with either the assault rifle or the shotgun. There is a very limited edition black Spartan with shotgun in some of the controllers. Each controller will be packaged with a limited edition “Halo 3” collectible figurine created by McFarlane Toys. Will sell for an estimated retail price $59.99 (U.S.). One figure per Todd McFarlane Designed Xbox game Controller. Whole sets available next year.

  1. Halo 3: The Official Strategy Guide
    www.gamestop.com        MSRP $19.99

    Packed with tips, tactics and techniques direct from Bungie! 208 pages of detailed annotated maps and tips—learn about every enemy, vehicle and weapon. Know their strengths and weaknesses and how you can exploit them for all levels. Complete list of all Achievements and how to unlock each one.

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